Resource Page: Lead Magnets

There are no hard and fast rules about exactly what type of lead magnet to use, but here are the most common types:

  • A webinar or masterclass (especially good for selling an online course or membership program)

  • A video series

  • A 5-day challenge or 5-day free course

  • A downloadable worksheet, checklist, guide, eBook or printable

  • Templates or swipe files

  • A quiz

  • A coupon code (specifically for ecommerce)


Tech Recommendations:

For designing PDFs, Guides, Downloadables —> Canva (make sure to check out their free templates!)

For webinars —> Zoom (live webinars), EverWebinar or EasyWebinar (evergreen webinars)

For hosting video —> Vimeo

Landing Page Builder —> LeadPages

To purchase a template for eBooks/Downloadables —> Creative Market

Lead Magnet examples:

-Gemma’s Launch Your Shop masterclass

-Gemma’s Launch Your Shop roadmap

-Gemma’s Passive Project video series

-Gemma’s Passive Project roadmap